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When was the last time...

 

That’s what it’s like to be at the top of your game.

 
 

To produce outstanding work instantly, on-demand, at a moment’s notice.


To know with absolute certainty that anything that lands on your desk will get done quickly, efficiently, and with minimal stress because you have a formula – a strategic, evidence-based recipe – for achieving excellence.

 
 

Welcome to the New Science of Top Performance

Great work doesn’t happen when we’re drowning in emails, racing between meetings, and working around the clock.

It’s what happens when we’re intentional about our efforts. When we invest our time, energy, and attention strategically, in ways that are proven to deliver results.

Over the past decade, researchers have quietly uncovered a variety of evidence-based techniques for boosting productivity, leveraging fresh insights into the way the mind and body operate.

So what have they found?

 
 
 
 

Three Counterintuitive
Keys to Working Intelligently

Surprisingly, much of what science has uncovered flies in the face of everything we’ve been told. Here are just a few of the ways the path to top performance strays from what most of us have been trained to believe.

 
1

Productivity does NOT come from working harder—here’s why.

For years, we’ve been told that being productive is a matter of effort. We’ve been led to believe that if only we arrived at the office each morning motivated to produce great work, we’d eventually succeed. 

But the research tells us something different. 

Studies show that far more important than effort are the practices we use to manage our energy and calibrate our activities to our unique “chronotype”. Elite performers aren’t just better at sustaining their energy – they’ve learned how to use fluctuations in their body’s energy level to their advantage. 


2

Your productivity right now is directly related to the choices you’ve made over the last 24 hours.

Science has shown us that there are specific, concrete things you can do right now to measurably improve your chances of being "in the zone" tomorrow.

That includes how you spend the last 5 minutes of your workday, the type of information you consume this evening, and what you eat for dinner. And yes, there are certain foods that can boost your creativity, enhance your focus and ensure that you are sharp and on the ball at your next client meeting.

By integrating a set of replicable steps into our daily and nightly routines, we can all position ourselves to achieve peak performance.


3

Many of the techniques that help your productivity in the short-run HARM it in the long-run.

Ever wonder why most people can’t sustain their focus for more than a few hours, let alone a few days? 

It’s not because they’re not trying. It’s because they’re using techniques that are unsustainable over extended time periods and ultimately damage performance.

Worse still, they elevate our stress levels and increase our risk of burnout and depression.

 

 
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These 3 keys are what top performers in almost any field – athletes, surgeons, musicians, star executives, and entrepreneurs – use to sharpen their focus, manage their energy, and perform to the best of their abilities.

So Why Aren’t We Working This Way?

 

For one thing, much of the advice we read about on the Internet and in self-help books is outdated, contradictory, or worse—in many cases, it’s flat out wrong. 

It’s based on a writer’s personal experience or an anecdote about some famous businessperson. What it lacks is the rigor of the scientific process.

What’s true for one person is rarely true for everyone, which is why it’s critical to run controlled experiments on large samples in a variety of settings before drawing conclusions.

 

Can you imagine if physicians prescribed medication the way most “experts” dole out productivity advice?

 

Of course, we all want evidence-based recommendations. The trouble is they’re hidden away in university libraries, buried beneath layers of academic jargon.

Few of us have the time to plod through the research, let alone translate it into action items. Simply put, the best research-based insights are inaccessible to the general public. 

And for this reason, our modern day workplaces—including the ones we create for ourselves—are booby-trapped with features and distractions that undermine our productivity. 

But we don’t have to work this way. 

We now have science that points directly to practices that dramatically and sustainably improve our performance in ways that enhance our health, happiness, and productivity.

 
 

Introducing

 
 

The Peak Performance Formula is an interactive training program that teaches you how to implement cutting-edge, science-based techniques into your life, multiplying your productivity, improving your health, and helping you achieve a lifetime of success.

 
 
 

How the Peak Performance Formula Works

 
 
 

6-week interactive course


Synthesizes the best of what research has uncovered about the science of top performance


Less than 90 minutes per week time commitment


Translates the latest science into practical action items you can immediately use

 
 
 

Weekly Lessons

Each week, we’ll examine a different aspect of top performance.

 Personalized Insights

Personalized Insights

Take key assessments and learn how you can amplify your success by working to your strengths

Step-By-Step Worksheets

Go beyond theory with interactive exercises that show you exactly how to apply the insights

 
 Executive Summaries With Key Takeaways

Executive Summaries With Key Takeaways

Find out everything you need to know quickly, with detailed action items for each topic

 Roadmaps And Templates

Roadmaps And Templates

Save time with practical, easy to use, Done-For-You examples

 Join An Exclusive Network Of High Achievers

Join An Exclusive Network Of High Achievers

Exchange best practices and grow your network with a unique cohort of top performers.

 
 
 Learn At Your Pace

Learn At Your Pace

Get extended access to all the recordings and watch (or review) on your schedule.

 
 

The PPF Curriculum

Each week, we will unlock a new set of strategies for boosting your productivity, enhancing your energy, and freeing up your time.

We’ll identify specific actions you can take for implementing the strategies in ways that improve your performance.

 
 

Week 1

Getting the Best Sleep of Your Life

Achieving peak performance starts with a good night’s rest. On days when we flourish, the seed for success has almost always been planted the night before. In our first lesson, we’ll examine techniques for ensuring that you wake up rested, energized, and ready to tackle the challenges ahead. 

  • What the world’s best sleepers do differently
  • Optimizing your nighttime routine
  • How to turn your bedroom into a sleep cave
  • The two lists you should write before lying down
  • Evidence-based techniques for falling asleep faster

Week 2

Designing Your Morning Routine

What’s the ideal way of starting your workday? In this class, we’ll pinpoint practical ways for you to jumpstart your morning so you can launch your day on the right foot and arrive at the office raring to go.

  • The most important part of an energizing breakfast (hint: it’s not coffee)
  • The “better than nothing” morning exercise routine
  • Time-saving breakfast techniques
  • The first thing to do when you get to your desk
  • The key to prioritizing more strategically

Week 3

Optimizing Your Schedule

One of the most important keys to maximizing your productivity is learning to calibrate your activities to your mental state. When you do things is as important as how you do them. This workshop will show you how to schedule your day for maximum leverage of your time.

  • The performance benefits of scheduling to your strengths
  • A cognitive psychologist's guide to plowing through your email
  • How to prevent distractions from hijacking your day
  • Strategies for protecting your best hours
  • How to diplomatically say no (including word-for-word email templates you can copy and paste)
 

Week 4

Staying Energized, All Day Long

Performing at your best requires more than motivation – it demands high and sustainable levels of energy. In this session, you’ll discover a holistic approach to enjoying natural, all-day energy that powers you to work at your very best.

  • How the foods we eat influence our productivity
  • Using fitness and rest to optimize your performance
  • What to do when you’re feeling overwhelmed
  • Short-circuiting procrastination before it happens
  • How to work productively, even when you’re tired

Week 5

Generating Creative Solutions

There’s a scientific approach to creativity – one that you can leverage as needed, to generate fresh ideas on demand. At the end of this session, you’ll know how to command it.

  • The key to producing creative ideas on a regular basis
  • The best place to go when you need a creative breakthrough
  • Why some forms of exercise are better for creativity than others
  • How to make smarter decisions when you need them most

Week 6

Using Downtime Intelligently

All work and no play doesn’t make you productive. In fact, it may be the very thing holding you back. This session will teach you how to leverage the latest biological research to recover during your downtime, so that you can continue performing at a high level over an extended period.

  • The secret to recovering from burnout
  • Why sitting still is rarely satisfying – and what to do instead
  • How the most successful people use their weekends and vacations

Achieve
Top Performance
All Day, Every Day

Receive exclusive access to:

 

6 week training program

A private community of high-achievers

Executive summaries with key takeaways

Step-by-step worksheets

Videos, MP3s, and transcripts

Energy assessment and personalized feedback

A single payment of

 
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Enrollment ends at 11:59PM EST

 
 
 
 

Meet the Graduates

 
 

 
 

"If you're even thinking you need the Peak Performance Formula, I guarantee that you do. If you're stressed out, or if you feel like you can't get it all done, this program will help. I used to work almost every day of the week -- that's changed. Now, when I go home, I am home. I'm not thinking about work all the time I've actually had more time to be more social and catch up with some old friends as well as make some new ones -- that's something that was missing. It's nice. I take my girls camping on the weekends. This program is fantastic and it's worth every penny I paid for it. I would do it again."

– Jeff Currey, Regional Director of Sales

 

 

"It changed the way that I saw myself. I realized that I was like a runner who wasn’t sleeping, eating, or exercising. No wonder I was getting burnt out or injured. My major revelation was that this is a science and it is a formula that can be repeated. The most surprising thing to me was how easy it was to implement. You can’t take this class and not walk away a changed person. I use strategies from the class every day, and I would take it all over again."

– Melissa Smith, Entrepreneur and Author

 

 

"I’ve never invested much time and money on productivity courses or efficiency learning. So, I was a little bit skeptical at first, but I can enthusiastically say that it was some of the best learning money I’ve spent. And a lot of it is because I put it into practice. It was really simple not just to learn it, but then apply it to my life... I now have a much better feeling or grasp of how my time is spent, in how I schedule, and how I’m able to compartmentalize my work time versus my personal time. I just feel more in control of my calendar. I feel more satisfied with how present I’m able to be, and how focused I’m able to be. I'm more productive at work."

– Adam Miller, Director, Customer Experience Practice

 
 

A Look Inside The Program

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What Makes This Course Different?

 
 

1

Cutting-edge content.

Based on Dr. Friedman’s popular series for the Harvard Business Review, the Peak Work Performance Formula is the only research-based course that translates cutting-edge scientific findings into practical techniques.

 
 
 

2

Relentlessly actionable.

You won’t just learn the latest insights -- you’ll receive step-by-step instructions on how to integrate them in your life, along with self-assessments, exercises, and online tools.

 

3

An award-winning instructor.

Taught by Ron Friedman, Ph.D., an award-winning psychologist and the author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace.

 
 
 

4

Support and accountability.

You’ll receive access to a community of top performers with whom you can discuss your progress, share key takeaways, and exchange best practices.

 
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A single payment of

 
 

Enrollment ends at 11:59PM EST

 
 
 
 
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What People are
Saying About Dr. Friedman  
and His Work

 
    Ron has a deep and surprising intellect that opens new perspectives in every team he joins. I have repeatedly seen him take deep knowledge and incisive thought to bring a discussion to actionable clarity. More than that, there's a genuine likability about Ron that makes his insights easy to hear even if they refute the ‘accepted wisdom’ currently in the room.
  • Dr. Friedman synthesizes a massive index of academic research, boils it all down into digestible nuggets, and helps us piece together some really interesting insights. What's more, he shows us why the research matters: It's one thing to know the research results, it's another thing to help the reader understand what the results mean.

“This is one of the best books I've ever read. Well-researched, beautifully written, and fun to read… I wish every manager out there would read this and start implementing the findings from the research. Workplaces could be infinitely more fulfilling and conducive to producing our best work but they fail miserably and we spend too much energy counteracting the aspects of our environment that make our jobs harder….When I start a company, this will be on my management team's MUST READ list.”

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Is the Peak Performance Formula right for you?

 
 

To be clear, the Peak Performance Formula is not like most research-based courses.

We won’t be reading journal articles, discussing theory, or writing term papers. Instead, we're going to jump right into the action items, giving you the strategies and tools you need to see immediate results. Everything you need to get more done, elevate your energy level, and free up your time.

With that in mind, please read the following carefully to make sure this program is right for you.

While the material we cover in this course is relevant to just about everyone, there are a few audiences for whom this program is not ideal.

 
 

The Peak Performance Formula is NOT for you if…

 

 

You have no control over how you work.

If your job offers no flexibility over how you spend your working hours (for example, if you operate a cash register all day long), then this course may not be ideal. The strategies we discuss are designed to help you optimize the way you work by teaching you techniques for calibrating your work activities to your body’s energy level, empowering you to get more done in less time.

You can’t devote 90 minutes per week to learning.

Optimizing your performance will require a time investment on your part, at least at the beginning. To get the most out of this course, we recommend planning on 90 minutes per week to learn the material and integrate the action items into your routine. If you’re truly strapped for time, set your alarm clock to ring an hour earlier just once a week in each of the first 2 weeks. The time savings you’ll achieve thereafter will enable you to learn the materials without adding to your workload.

You are looking for an academic course.

While the recommendations in the program are derived from research in behavioral science, cognitive psychology, and human physiology, we will not be reviewing that material in scholarly depth. This course is strictly focused on helping you achieve peak performance by integrating behaviors that are supported by solid research.

 
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The Peak Performance Formula is PERFECT for you if…

 
 

 
 

You work all the time, but aren't making enough progress.

Working lots of hours rarely results in exceptional performance. Far better is having strategies in place for distinguishing between busywork and work that matters. You need an action plan for investing your time wisely. With the Peak Performance Formula, you’ll learn how to stay focused on career-defining objectives, how to say no to meetings and commitments that pull you off track, and the one question you should ask to determine what deserves your attention next.

You want a healthier, more sustainable way to work.

One of the central tenets of the Peak Performance Formula is that health is fundamental to top performance. We’ll examine practical ways you can integrate healthful practices into your workday in ways that don’t just make you feel better – they will also elevate your productivity and performance.

You want more time for family, hobbies, or launching a side business.

At a certain point, we all realize it: being successful isn’t enough. We want a full personal life, as well as a stimulating and productive career. Whether you’re seeking more time with loved ones, the freedom to pursue your interests, or if you want the time and energy to launch the next stage of your career, boosting your performance can help. We’ll examine practical techniques for working faster and disconnecting during off hours so that you can restock your mental energy and spend more time doing the things you love.

 

An MBA course would cost you 6 times as much.

Performance coaching would cost even more. 

With the Peak Performance Formula, you get the best of
both worlds at a fraction of the cost.

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?

Answers to common questions

 

What exactly do I get when I sign up?

Over the next two months, you're going to learn how to integrate the best insights from science of top performance into the way you live and work.

First, we’re going to start with a series of interactive benchmarking exercises designed to help you see new opportunities for optimizing your schedule. You will receive personalized feedback with insights to help you (1) fine tune the way you work and (2) optimize your evenings.

Then, each week for 6 weeks, you’ll receive new video modules that focus on a unique aspect of peak performance. Each module is broken down into 5-15 minute chunks because (a) bite-size learning is more effective, and (b) so you can sneak in a lesson over lunch, at the gym, or on your commute.

In addition to the videos, you'll also receive the course in audio files, a copy of our presentation slides, and a printable transcript, so that you can learn the material in a way that works with your schedule and preferred learning style.

Along with each lesson, you will receive interactive worksheets to guide you through the process of putting the insights to use.

Also included are a list of recommended tools you can use to incorporate the findings into your life, including physical products (for example, the best sleep mask on the market), smartphone apps, and further readings that allow you to take a look behind the science and go deeper with the course material.

Finally, you get invited to a private Facebook group with me where you can ask me anything, anytime while the course is in session, so you never get stuck. You also receive an invitation to a group coaching call with me where I’ll address your questions and help you tackle any challenges you’re experiencing live.

And, as a Peak Performance Formula student, you always have the option of emailing Dr. Friedman directly. There is nothing he enjoy more than helping students succeed.


What if I’m too busy to take a course?

This course is designed to free up your time, not monopolize the limited time you have available. By participating in this program, you’re going to identify concrete ways of working more effectively, so that you can spend less time in front of a screen and more time leading the life you want.

Taking the course involves a commitment of less than 2 hours per week.

You can watch the weekly videos and complete the exercises on your schedule – anytime, anywhere.


Can’t I learn this stuff on my own?

There are a few things you can do instead of taking this course. You can hire a productivity coach (which can get pricey), and you can pore over a variety of academic journal articles (which can be time-consuming and not very exciting). The advantage of this program is that an expert has done the work of curating the best research you need to know about and translated it into concrete action items.

You get a proven system that works so that you can focus your time and energy on doing what you do best.


Will the program really work?

The Peak Performance Formula is grounded in empirical, peer-reviewed evidence collected across large swaths of the population and published in the top research journals in the world.

This is not a collection of anecdotes, words of wisdom, or so-called “productivity hacks”.

Because the material you're going to learn is evidence-based and battle-tested with executives and entrepreneurs, your effectiveness is bound to improve once you begin integrating the strategies into the way you work, live, and play.


Do you have a handout I can show my manager so she can reimburse me for taking the course?

We do!

You can download it here.


When does the course start? When will each of the classes air?

The first module will premiere about a week after registration closes. You'll receive a new module every week for 6 weeks.


What if I can’t make one of the sessions?

No worries!

All of the modules are prerecorded, so there's no need to attend live.

You can watch all of the presentations on your schedule.


Can I just listen to the presentations?

Yes! In addition to the videos, you’ll also receive MP3s so you can listen on the go.


Can I read the material instead of watching?

Yes! In addition to the videos, you’ll also receive transcripts, executive summaries, and key takeaways, so you can engage with the material the way you learn best.


Is my credit/debit card information secure?

Absolutely. We use an online payment processor that provides 100% security. (We actually never see your credit or debit card number.)


How long will I have access to the course?

Forever!

You receive lifetime access to all the materials, so you can revisit the program anytime you'd like a refresher, or a motivational boost.


When will this course be offered again?

Right now, we have no plans for offering the course again. The last time this program was available was in the summer of 2017. We only offer the program occasionally because there is value to having a large cohort taking the program together, and sharing obstacles, success stories, and best practices.


Do you offer receipts so that I can get reimbursed by my company?

We do!

You will receive a detailed receipt indicating that this program is designed to provide continuing education on the science of personal productivity and peak performance.

If you need a customized receipt, simply let us know.

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Try the Peak Performance Formula for 45 days, 100% risk free
 

You’re welcome to take the Peak Performance Formula course with absolutely no risk.

Watch the lessons, download the worksheets, and access all of the recommendations for 45 days.

If your performance does not improve, let me know by emailing me and showing me that you’re doing the exercises. This way, it’s clear that you’re not passively consuming the materials but also actively thinking about and applying the strategies into your life.

You will get 100% of your payment back.

 

I’m offering this guarantee for two reasons:

First, after teaching these strategies to hundreds of executives and entrepreneurs, I’m confident this course is going to elevate your performance because I’ve seen the impact firsthand.

Second, the purpose of putting this course together is to help people like you live happier, more satisfying lives by working smarter. If you’re not happy, then this course has not achieved its objective.

I want to take away any uneasiness you might feel about signing up, doing the work, and seeing the impact for yourself.

 

This guarantee covers you for the entire course so you can experience the full program and decide for yourself.

Get More Done
in Less Time

A single payment of

 
 

Enrollment ends at 11:59PM EST

 
 
 
 

Consider This

 

What would you have done today with an extra hour, free and clear, to spend any way you’d like? 

What goals do you have that, today, you had no choice but to ignore?

Because let’s face it: it happens to all of us. Year after year, we let opportunities slip away.

We have important plans and worthwhile ambitions. But then life gets in the way and time runs out and we’re forced to abandon our goals like old junk in a scrapyard, until they’re little more than empty dreams.

 

We all know people that sleepwalk through life. People who genuinely hope that one day things will change – so they can finally excel in their profession, pursue that special project, and become an inspiration to their friends and family. 

Well, here’s the truth. Unless you take action, tomorrow is just going to be a repeat of today. Next week will look exactly like this week. And one year from now, you’ll still harbor the same plans and ambitions, and you’ll still be waiting around for everything to magically change.

 

If you’re ready to take ownership of your time and control of your destiny, here’s your chance.

If you want to be at the top of your game - every day - and make your life count, then I'm here to help you.

Are you ready to make it happen? If so, click the button below and join us in this program.

Work Less, 
Achieve More, 
Do Everything Better

Receive exclusive access to:

6 week training program

Step-by-step worksheets

A private community of high-achievers

Videos, MP3s, and transcripts

Executive summaries with key takeaways

Energy assessment and personalized feedback

 

A single payment of

 
995_tag.png
 

Enrollment ends at 11:59PM EST

 
 
 
 
 
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Have questions we haven’t answered here?

Write us at hi@ignite80.com and we’ll be happy to help. Our business hours are M-F 9am to 5pm ET. We strive to respond in one day or less.